Our mission statement in our effort to help protect rhinos and the habitat.

REIMAGINE I REVALUE I RESTORE

RHINO REVOLUTION NPC

(‘the Company’)

The Company is established as a non-profit company without members, and with the following object:

To reimagine, revalue and restore rhino as a keystone species of biodiverse landscapes protecting them by enhancing their status as a global and national asset, where their live value exceeds their poached value.

This object shall be achieved through a proactive approach which inter alia:

• reimagines traditional conservation efforts- incorporating innovative and holistic approaches supporting conservation efforts, maintenance of genetic diversity, educating communities, habitat restoration through community involvement, and advocacy for policy changes to address the illegal wildlife trade;

• revalues the significance of live rhinos over their illegal trade value- creating economic incentives and providing support for local communities and landowners to conserve rhinos and their habitats, as well as providing alternative livelihoods to illegal activities such as poaching; and

• restores habitat with rhinos as keystone species in ecosystems, embracing sustainable utilisation as a conservation tool; and also

• aligns with the objects set out in the 2023 “White Paper on Conservation and Sustainable Use of South Africa’s Biodiversity”.