Made of the same protein as our hair and fingernails, rhino are being killed for their horns to be sold on the black market - by weight worth more than gold.
The horns are in demand by Asian markets as status symbols or for traditional medicinal purposes.

South Africa has by far the largest population of rhino in the world and so is an incredibly important country for rhino conservation.
Although the South African government has announced a very small decrease in the numbers of rhino poached in the last year, this is more likely to be due to the fact there are fewer rhino to be found.
The number of poaching incursions onto reserves is not decreasing.

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